Yeah, announcing the cut-off and then announcing that the cut-off is today is not the best look. Saying, idk, "you have until the end of this weekend" would've been better. And I'm saying this as a person who doesn't have a console account and who's never bought TennoGen for plat but rather for cash via Steam.
It's nice that at least some items will be able to be used on every platform, though.