What are you talking about
They said "This week" and it won't be. This pattern has repeated many, many times. Not even trying to be mean to DE, but when they say "This week" you know it means "next week." When they say "End of the month" you can safely bet it'll be "first half of the next month"
So them saying what the update includes DOESN'T count as "look what we're BRINGING?" They literally mean the exact same thing. And we already know what's coming(aside from miscellaneous changes and bugfixes). So there's no false hype. Don't know what you're getting on about with "players auto-hype by own self.." when we already know, and that's why hype exists.