Coming from other games I was also curious why content creators are so disregarded in this game.
Usually they are the glue between the playerbase and a company, but not here, why?
1) The partner program is not needed; and only furthers the "power trip" fantasy that some of the younger content creators apparently can't handle.
It's redundant, companies support content creators they like without putting them on a pedestal all the time.
The only thing DE did by creating the program is putting them on a pedestal for the community to hate and themselves to think they are special, it's complete bs.
2) This game is just not very deep, nobody needs more guides, there is no content to talk about.
As someone else in this forum pointed out a week ago: "Warframe is wide as an ocean and deep as a puddle"
Coming from a game like Path of Exile, where content creators are key and highly regarded, Warframe just doesn't have much depth to need people to teach you anything.
Sure it's cute if you watch a video of another "how to mod your shotgun, oh it's the same mods as always"-video, but content creators just aren't as relevant in this game.
This game is about barbie dressup and logging in, getting your timegated "carrot on a stick" and not about "high level strats" or "efficiency", which is why everything other than memes and comedy just doesn't get as much recognition as it would in other, more demanding games.