So, hear me out. The normal chat, be it region, or worse recruiting, or the worst, trading, is hard to read due to the spamming.
thank DE, the devs have introduced filters to the chat, so we can prune the spamming a bit. So here's your chat, filtered :
That's a lot better without all the spamming.
But it's still pretty messy when you have several filters, and when a message contains stuff that doesn't correspond with your filters. It can still be hard to see what exactly is relevant to your interests.
Introducing to you the colored chat filters. the principle is simple : the current chat filters, but we can assign them a color, which will also be applied to anything they pick up. The colors can be stored client side with no problem, so it wont put any strain on DE's resources (server storage/bandwidth).
Your eyes are immediately pulled to what interests you, and a glimpse will let you scan additional relevant information.