They are already making money; what I'm sick of is every damn company nickel and diming us while hiding behind the umbrella of 'Free to Play'.
While you can trade platinum in-game, that platinum still has to be bought by someone. And the market is so saturated in game, it's almost impossible to sell anything these days anyway. And the fact that the game has been designed from the ground up with 12, 24 and 72 hour wait times on crafting things shows that, actually, they don't think about the players. Microtransactions have been layered throughout this game and it keeps getting worse.