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Warframe Partner and Fansite Programs: A New Chapter


[DE]Taylor

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If you have interacted with any Warframe content creators online, you might be aware of our Warframe Partner and Fansite programs. These programs have shone a light on a group of amazing independent individuals who have done everything from making guides about new content, brightening days with fun-filled livestreams or creating useful community tools. 

While we cherish the work we have done with our community creators, we feel it is time to close the chapter for these programs. So, the Warframe Partner and Warframe Fansite programs will be ending on June 19, 2020.  

With the ending of one chapter, comes the beginning of another! 

We will be launching a brand new program that highlights the variety and depth of content creation in our community in the form of a Creator program! It will support:

  • Fan Artists - new!
  • Captura Artists - new! 
  • Podcasts
  • Fan Sites (Guide sites, community tools, etc.)
  • Broadcasters (Twitch/Mixer, etc.)
  • Video Producers (YouTube, etc.)

Our goals have always been to highlight the amazing independent talent within our community, and we are beyond excited to expand our support to more types of Creators. As much as we loved our work with our Partner and Fansite Programs, the gaming space was a very different time when they were started six years ago. We felt it was time to retire them to rebuild a community-focused content creator program that reflected industry standards in 2020.

Part of those standards apply to general policies when it comes to conduct and professionalism, and ensuring that the Creator Program is a low-pressure resource to supplement content creation while avoiding burnout. We are also thrilled to expand the kind of content we support, while also ensuring multi-platform Creators get access to the best tools in one unified program. 

For many years we have featured Fan Artists in a variety of ways to support their art and talent — that isn’t changing, and will not tie into the Creator Program. Instead, the Creator Program will offer tools and resources for artists (and other Creators) to build their online presence and communities.

Since 2014 with the start of the Fan Channel Program, later turned Partner and Fansite Programs, we learned a lot and made mistakes along the way, and we are very much aware of the criticisms shared with us by both Partners and the community. The lack of trust that some might have in our policies is a failure on our part that we hope to remedy with the clearer policies and guidelines we have designed for the Creator Program. 

Additionally, while Discords were in our original Fansite program, we are not continuing this support within the Creator Program. These are unique community gathering spaces, and we are working with our previous Fansite Discords to see what ways we can continue supporting them.

There is still much to talk about for the Creator Program, but we will wait to do so when it officially launches later this summer! This new program will have a new application process for all, so if you’re interested, keep an eye out for when applications launch!

TL;DR:

  • Warframe Partner / Fansite Programs close June 19.
  • Creator Program being introduced later this summer that will include Fan Artists, Captura Creators, and more.
  • 2020 industry standard policies made with respect to burnout and conduct. 

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FAQ IN SPOILERS BELOW!

Spoiler

Creator Program goals:
The Warframe Creator Program is a flexible community-focused support program aimed at offering resources to those making videos, fan art, capturas, podcasts, websites, or livestreams about Warframe. These resources and tools are built as a professional system to help elevate creators in the community and lower barriers to entry for content creation.
 

What does the Creator Program offer?
We are using our 6 years of work with content creators to distill our program offerings into 4 core perks that we believe best serve the program goals to lower barriers to content creation.

Those are: 

  • Day One Access (receiving new content as it releases)
  • Giveaways
  • Weekly confidential newsletters
  • Featured content opportunities

“Featured Content” manifests in many ways outside of extra visibility on our social channels. We will continue with Twitch / Mixer raids, but expand them to include fan art or music streams related to Warframe. Community Spotlights (now called Creator Spotlights) are also returning as a recurring way to highlight the talent in our community.

Additionally, we want to invest in tools that help Creators improve their craft, so to start, we will be offering artist workshops with [DE] Staff  from our Art Team every few months. We hope to find ways to do so for other types of content creation as well!
 

What about Glyphs?
Glyphs are not offered via the Creator program, and instead we handle their distribution in other ways that best serve the community. Glyph waves will continue in the future, just not within the exclusive context of the Creator program.
 

Are Program Criteria Changing?
Yes! We are lowering overall program requirements since our tools are aimed at lessening barriers to entry for content creation. The final requirements will be announced upon launch!
 

Are Existing Partners and Fansites being grandfathered in?
No -- this is a new program with new rules, so anyone interested in joining will have to reapply and each application will be reviewed under the same standards!
 

How is this program “flexible”?
There are two ways that this term applies to the Creator Program.

Firstly, the process of leaving and rejoining will be streamlined to allow for Creators to take breaks from the game, while ensuring that our Creator Directory is filled with active Creators. 

We will be more frequent in inactivity removals for those absent for a significant period of time. To counter that, we will be offering faster re-entry to the program for those lapsed due to inactivity. The program perks are directly tied to content creation for Warframe specifically, so if you are not playing, revocation of those perks should have less of an impact. 

Since we are working with more individuals whose content creation is more time intensive (ex: fan artists), we are aware of the need to establish fair guidelines for inactivity tied to content type, and intend to do so.

Secondly, this new program is flexible due to the vast amount of content supported under one umbrella. Previously there was a separation between our fansites / podcasts, and Youtubers/broadcasters, and that limited what opportunities were available to individuals based on the program they were in. Now Creators will get access to perks that serve whatever kind of Warframe content they make in a unified program.


Will there be a clearer means of reporting Creator misconduct? 
Yes, we are establishing clearer reporting and tracking tools for Creator Conduct concerns. Community members will be able to forward their concerns to us via an email we will publicly list on the Creator application and criteria page. 
 

There have been conduct enforcement concerns in the past. How will things change so these concerns don’t come up again?
When we started wading into this program redesign, one of the first steps was reflecting on our actions and policies as Devs across the Partner program in general. We have been doing this for six long, storied years, and we will be the first to admit that mistakes and missteps were made along the way. 

In this time, we looked at how our peers have managed similar programs, and their enforcement policies to ensure we are meeting industry standards.We are implementing clearer professional guidelines and policies to ensure those mistakes don’t happen again, as well as put in place better tools for reporting and tracking that lets us identify and act on moments of concern sooner.

 

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I have hopes for this, but I also know friends are always protected. The idea of people being removed from being inactive is appealing since why should they be rewarded for not playing.

The topic of stream raids I'll be looking forward. Current system: Streamer doesn't play for 3 months. Applies, and gets accepted. Streams game for 5 hours to enjoy the benefits of a 10000 person raid. Ignores the game again for 3 months. Did whoever that selected them not look at their content and see how inactive they were prior to being raided?

The whole "grandfathered in" concept is iffy on me. We'll see who is accepted again. If a few people are on that new list then we'll know favorites came into play.

You mentioned in a comment glyphs, what about people that aren't partners anymore? TrainsyTV for example or the streamers that haven't streamed in over a year like XiaRose? There's a lot of glyphs that aren't obtainable anymore and when I asked you about it a year or so ago on Twitter, you said I had to message these inactive people or non-partners to get a code.

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Just now, Yakhul said:

Looks interesting. What will happen to glyphs now that partner program will end? Will future content creators will be able to get their own glyph in game? Or glyphs will end?

If I had to guess, they will be rewards for Creator conduct and contributions from DE.

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What will happen to streamers that got sponsored to play the game and then also became partners with that? Back when PoE released a bunch of people got sponsored like Bahroo, Gothalion, Broman, Char, etc. I know atleast Bahroo is technically still a partner right now, so what happens to them?

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2 minutes ago, --Brandt-- said:

The topic of stream raids I'll be looking forward. Current system: Streamer doesn't play for 3 months. Applies, and gets accepted. Streams game for 5 hours to enjoy the benefits of a 10000 person raid. Ignores the game again for 3 months. Did whoever that selected them not look at their content and see how inactive they were prior to being raided

General activity in the program was always a qualifier for raids, but more enforcement of inactivity policies will be healthier for the program as a whole! 

6 minutes ago, --Brandt-- said:

You mentioned in a comment glyphs, what about people that aren't partners anymore? TrainsyTV for example or the streamers that haven't streamed in over a year like XiaRose? There's a lot of glyphs that aren't obtainable anymore and when I asked you about it a year or so ago on Twitter, you said I had to message these inactive people or non-partners to get a code.

They are welcome to contact us if they want to discuss distributing their Glyph again, but as of writing this, many of the unobtainable Glyphs due to lapsed Partnership will remain unobtainable.

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12 minutes ago, Birdframe_Prime said:

Innnnteresting... Is this, just possibly... a way to clean out all the partners that are just gathering dust? Or is it a way to allow for a new screening process that might possibly cause some of the more... problematic creators to have to re-apply and risk being denied?

 

... Ditching the pretense. I'm asking if that toxic guy Rob will still be included in this.

Seriously this. Those with a history of toxicity should not be re-accepted. If those who are notorious for their toxicity are allowed to join this program, it will ruin the program before it has a chance to start.

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Will all creator glyphs be universal and/or free moving forward? The distribution of these codes has not been great over the last 3 years or so, and it's a pain when a streamer asks "watch me play Hydron for 100+ hours for points", "win a giveaway" or "subscribe for real money". Sometimes none of the above applies, but you simply just don't know the language of the creator who has a cool glyph.

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